Any successful company, brand or product requires digital marketing in order to promote their offering and create awareness online. A targeted strategy requiring a number of digital marketing elements is required to best provide successful results and positive brand awareness.
The advantage of digital marketing is that it allows for easy tracking of your online business operations to measure effectiveness, which helps improve your strategies and develop a genuine engagement with your audience.
A careful understanding of your target market is essential in creating an effective digital marketing strategy. By taking the time to really get to know your business, we will help you to understand the reasons people visit and interact with your website and what will motivate them to engage with your brand and products.
Being website design experts, we can ensure that your digital channels integrate seamlessly for the maximum effect and successful results.
"Take a risk and keep testing, because what works today won’t work tomorrow, but what worked yesterday may work again."
Social media is essential for creating brand awareness and provides opportunities for positive engagement with your audiences through customer service management. It is an effective tool in positively promoting your business and creating a good brand image and identity. In order for social media to be successful, a well-integrated strategy in tandem with your website is essential, we can help you achieve this!
Why work with us? (besides the fact that we’re pretty cool, of course)
With the world becoming increasingly digital by the day, it is crucial for any successful business to stay up to date with the latest trends. This can become rather time-consuming, we know, but fortunately, we are here to help clear some time off your hands so you are able to focus your attention on other business operations. With our comprehensive suite of services including website design, graphic design, content creation and of course, digital marking, we are able to gain a good understanding of your business requirements, visions and ultimately the bigger picture.
We achieve this by:
- Performing all your essential digital marketing operations for you.
- Creating effective and strategic digital marketing campaigns.
- Keeping up to date with the latest digital marketing trends so your strategies remain relevant and engaging.
Check out our full list of digital marketing services below.
Digital marketing services
Effective digital marketing campaigns require a powerful digital strategy. We can help you achieve this by performing a comprehensive assessment of your business targets, requirements and goals, formulating the best possible strategies to reach them.
We are able to target potential customers, using effective ad placements to make sure your advert will be visible to the people who are most likely to purchase your products. Each campaign varies but this method allows for clear statistical analysis which makes it very easy to track campaign success. On average, each click will cost between R5 to R20 for an average campaign. With a R5,000 monthly budget, you can expect to receive up to 1,000 clicks. From there, it is very important to have a distinctive landing page with a very clear path to covert. A 10% conversion rate would equate to 100 sales. PPC campaigns are usually run as Google adverts, Facebook and Instagram advertising.
PPC campaigns require a dedicated landing page(s) on our your website to best funnel leads and monitor and analyse campaign effectiveness.
Search engine optimisation (SEO)
SEO is how Google (and other search engines) will rank your website for specific search terms. The nature of your business will determine how much SEO is required. Our job is to ensure that your website has all the ingredients for successful organic search, ensuring optimal search engine performance. Whilst there are some fundamental tasks that can be performed to the website to make it SEO-ready and Google-friendly, SEO is a fundamental topic that needs to be addressed before we start to build your website. The actual content and functionality of your website ideally need to be underpinned by your SEO strategy and a large portion of it written exclusively with SEO in mind.
The basic goal is to get Google to think your website is an authority on specific search terms (keywords). This is achieved by the following:
- Keyword research (understanding which keywords are most likely to produce the best results for you).
- Competitor analysis
- Creating an SEO content strategy
- Website content (strategically written and structured website content)
- Keeping your website periodically updated with new relevant content (usually in the form or a blog).
- Link building (building internal links within your sites and external links (from other websites to your website).
- Website optimisation (implementing a variety of technical settings specific to SEO).
SEO is a continuous marketing tool that requires periodic updating and tweaking to stay ahead of your competitors who are also putting regular effort it improving their SEO.
Social media management
By commissioning us to manage your social media accounts, you can relax in the knowledge that your social channels are being managed effectively. Our services include:
- Account creation, set up and updates
- Campaign planning and scheduling
- Regular posts across various platforms
- Sourcing inspiring and relevant links to create account engagement
- Creating unique stories and content
- Graphic design of original social media content
- Maximising social media for your website SEO
We currently operate exclusively in Facebook and Instagram.
Social media advertising
We create compelling social media campaigns in order to effectively reach your target audience. The price of these advertisements vary based on your specific requirements such as the amount of social media users you would like it to reach. We will assist you in creating strategic campaigns to maximise your advertising expenditure.
We formulate strategies to effectively advertise your business on various platforms including Google and other relevant websites, ensuring your business gains the greatest volume of engagement possible.
Email marketing can be surprisingly successful if executed correctly. Sending out regular (but not too often) campaigns with relevant messaging and a strong call to action can generate effective brand awareness and tangible leads. This cost-effective digital marketing solution is easily trackable to see how many people have read the email and can provide additional SEO content for your website.