About us

Founded in 2017 as Ethical Branding, the company underwent a rename and rebrand in January 2020. The Ethical Agency is a boutique sustainable design company, consisting of a team of passionate and dedicated individuals who believe that good business can be conducted sustainably, and with care for the planet, with positive results.

We are actively seeking to forge relationships with organisations who are making a positive contribution to the planet and society, with an aim to foster relationships where our collective actions and voices can have the widest impact.


We are leading by example in reducing our own footprint and making recommendations to help our clients and partners reduce theirs. In short, we undertake the following:

  1. We are a carbon neutral business, and offset our carbon omissions through climateneutralgroup.co.za
  2. We offset our electricty usage by purchasing the equivalent in renewable energy from the Darling Wind Farm.
  3. We plant trees every month through Green Pop.
  4. We follow the guidelines in our own sustainability policy


Why are ethical & sustainable practices important?

Good business should be about how much one can positively contribute to society and the planet whilst still making healthy profits. In addition, consumers’ expectations for their brands to be sustainable in their practices is increasing.

The keyword here is sustainable – the current lack of care (we’re being kind here) for the planet by corporations (100 to be exact!) is simply not sustainable. Mother Nature is under attack, being poisoned, suffocated and exploited. The other challenge has been education – there is so much data online now about climate change and the negative impacts of toxic business practices, we can’t escape it.

If we carry on at this rate, we will soon have poisoned all the rivers and seas, chopped down all the forests, decimated most wildlife populations, be fighting amongst ourselves for food and drinking water – all while global warming and climate change is set to make major natural disasters a common occurrence, and our planet uninhabitable.

The time to act is now and we all need to take action.

"It’s long been no secret that people are destroying the natural world all around the planet at a rapidly accelerating pace, but a landmark UN intergovernmental analysis released on Monday assessed the state of global biodiversity and finds that the devastation is proceeding at a rate that is tens to hundreds of times faster than during the past ten million years - a rate never seen before in history - and could plunge the planet into a sixth mass extinction event. "

What can be done? 

It’s so unbelievably simple – all you need to be is a good human being who makes good choices.

  1. You are going to purchase products – buy with sustainability in mind.
  2. You are going to support companies, organisations and groups – support those who are contributing positively to society.
  3. Fine-tune your habits to contribute less to polluting the planet and efficiently manage your waste.

Below is a little list to help you on your way.


Buy less stuff – only buy what you really need. We know it’s hard, the struggle here is real! We all like new things but excessive consumption does more harm than good. 


Fight the urge to simply throw things away and consider how you can reuse/ repurpose them. Purposefully buy items you know you can use again. 



One of the biggest tragedies of our time is that almost everything we buy comes in single-use plastic. Despite recycling efforts by some, the reality is that around 95% of every food, clothing and gadget packaging that we dispose of ends up in the ground, in water supplies, rivers, and oceans. This packaging is responsible for killing countless numbers of wildlife.

Consider the sheer volume of plastic-wrapped items in one supermarket in one suburb, in one city – multiply that by every town and city on earth and then consider that 95% of all that packaging waste ends up poisoning our planet to some degree every single day.

What is the answer?


  1. Buy from zero waste stores – fill your purchases with your own jars and containers.
  2. Consciously purchase items in glass and tin packaging or in plastics you know that can be recycled.
  3. Grow your own herbs and veggies.
  4. Avoid purchasing takeaways.
  5. Make eco-bricks from your non-recyclable waste.
  6. Recycle the rest of the waste.

Waste reduction

Whilst this is near impossible for most (including us), the goal is to produce less waste. Zero waste stores are popping up all over the place where you can fill your own vessels with all manner of items from olive oil, to nuts to sugar and even cleaning products. You can buy bamboo toothbrushes, soap without wrapping, and loose veggies; always buy loose veggies when you can.

Sign up to a local veg box delivery/ collection service – the items usually come unpackaged.

Plant based

Eating less meat is good for the planet (period) and good for you. 

Give these insightful articles below a read for more information: 

Why eating less meat is the best thing you can do for the planet in 2019

Meat is horrible

Avoiding meat and dairy is ‘single biggest way’ to reduce your impact on Earth


Go natural

Buy natural products whenever you can to help keep toxins out of municipal water systems and keep your family safe from potential carcinogens.

Buy local

Buying local means you are helping someone in your community survive whilst also reducing the carbon footprint of the products you purchase.

Sustainable clothing

Clothing pollution is a global concern, with an alarming amount of garments ending up in landfills. Thrift shopping or purchasing from sustainable brands are wonderful ways to combat this issue.

Satisfied clients

The Ethical Agency
Based on 13 reviews
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Marc Sherratt
Marc Sherratt
Brett is a highly detailed and reliable professional that helped us achieve a well crafted website for our architectural firm. I strongly recommend him.
Scott Rogers
Scott Rogers
I've worked with Brett and his team for over a year and their customer service is excellent. They deal with queries and changes swiftly and are extremely easy and enjoyable to do business with. Thanks Ethical Branding.
Robert Worthington
Robert Worthington
Brett helped us develop a set of new icons for our software platform. Was great working with him and very happy with the results.
Melanie Esterhuizen
Melanie Esterhuizen
Brett is very reliable and great at what he does - I'd highly recommend him.
Nina Sierra Rubia
Nina Sierra Rubia
Great mission, great prices, great work!
Trenton Birch
Trenton Birch
Great company, always deliver and care about what they do and our planet
Richard Mills
Richard Mills
We have worked with Brett on a number of projects in the last 5 years the most notable our website www.streettalktv.com. He is always very responsive, brings great fresh new ideas with a sense of humour. He strives for excellence and professionalism in all that he does. We continue to have a great... working relationship.read more
Bianca Kaiser
Bianca Kaiser
I have been working with Brett for years on various projects and would 100% recommend him. He is super reliable, always goes the extra mile and works at lightening speed when the pressure is on.
Noel Da Costa
Noel Da Costa
Brett and I have been working together for years. Unfailingly reliable and always willing to go the extra mile with a smile. I'm a big fan of Ethical Branding. 📢
Lee-Roy Davids
Lee-Roy Davids
Their work ethic is like none other! Professional and turn around time is out of this world!
Lungi Mthethwa
Lungi Mthethwa
I have been working with Brett since last year and I must say that I am super impressed with his creativity and services. He is always on the ball, works ahead of time and loves to brainstorm new concepts. Ethical Branding is amazing and I would definitely recommend it to anyone!
Elmari Dell
Elmari Dell
Ethical Branding managed to define exactly what we wanted as the brief was influenced by a number of people. Proposals were presented in no time and we appreciated the clear professional guidance and enthusiasm with which Brett handled us. Our first steps were cautious, but it was easy to let go... and rely on his amazing creativity and experience. We also tested his patience to the limit.read more
Mark Patrick Bland
Mark Patrick Bland
These guys turned around my CI (Corporate Identity) and website in no time at all, delivered exactly on brief, went above and beyond and just understood what I was wanting from the get go. Love what you guys did for our TASTE Walking Tours - thank you!
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