About us
Founded in 2017, The Ethical Agency is the leading digital marketing agency, for impact-driven and sustainable organisations in South Africa and beyond. Consisting of a team of passionate and dedicated individuals who believe that good business can be conducted sustainably, and with care for the planet, with positive results.
We are actively forging relationships with organisations who are making a positive contribution to people and planet, with an aim to foster relationships where our collective actions and voices can have the widest impact.
Our mission and purpose
To provide strategic communication and digital marketing services to impact-driven organisations. To undertake business where excellence is the standard, and people and planet are at the forefront of our thinking and actions.
Our vision
Fostering long-term client partnerships as a global leader in ethical communication & digital marketing. Using effective communication and marketing expertise, we support our clients with tangible solutions they never knew they needed.
Our values
- Honesty and integrity
- Operating with authenticity, honesty and transparency.
- People & Planet First
- Driving operations that create positive impacts on people & planet.
- Unrivalled Quality
- Holding ourselves to the highest standards of excellence.
- Exceptional Value
- Providing affordable fees for high-value digital services.
How are we an ethical business?
We are leading by example in reducing our own footprint and making recommendations to help our clients and partners reduce theirs. In short, we undertake the following:
- We follow the guidelines in our own sustainability and ethical policy
- We are a carbon neutral business, and offset our carbon omissions
- We offset all of our electricity usage by purchasing the equivalent in renewable energy from the Darling Wind Farm in the Western Cape of South Africa
- We plant trees every month to further help offset our carbon and to actively give back
- The Ethical Agency is a Level 4 EME exempted micro-enterprise contributor with 100% procurement recognition, and is registered on the national government Central Supplier Database (CSD).
- ENVIRONMENTAL REPORTING: We publish our annual efforts to help lighten our footprint and reduce carbon emissions
Diversity, equity and inclusion
The Ethical Agency is an inclusive company that doesn’t discriminate, and ensures an equitable balance of race and gender in our hiring policies. We provide equal employment opportunities for all, regardless of race, faith, sexual preference, gender, pregnancy, origin, age, marital status, or disability. All employment aspects, including recruitment, training, promotion, benefits, and pay, are fair and consistent.
Our digital marketing services
Digital Marketing
Digital marketing services – digital marketing strategies & campaigns: social media, SEO, Google Ads, PPC/Paid media, content creation, influencer marketing, video marketing.
Brand Strategy
World-class branding and graphic design services for both digital and print. Specialising in brand development, stationery, publication design, social media, digital and website design.
Website Development
Experienced WordPress website design and development, website maintenance and renewable energy powered hosting. Ensuring security and stability of your robust website at all times.
Our core service offering
Branding & brand strategy
Brand conceptualisation, brand guidelines, strategies, logo design & stationery.
Digital marketing strategies
Developing tailored, omni-channel marketing blueprints to guide all interventions.
Graphic design for print
Posters, flyers, publication design, annual report design, packaging, presentations, infographics and illustrations.
Website design and development
WordPress website design, web development, maintenance and hosting.
Video marketing
Creating, editing & co-ordinating video ad creatives, long & short-form social media, explainer videos, User-Generated Content (UGC), video testimonials & thought leadership. Tiktok · Youtube · Linkedin
Pay-per-click advertising
Reach the right people, right now. We create and maintain your Google ads and social media paid media campaigns.
Graphic design for digital
Social media banners, assets, ad creatives, headers, Google display ads, digital campaigns & presentations. Facebook · LinkedIn · Instagram · Twitter · Google
Search engine optimisation (SEO)
Researching, strategizing and implementing SEO campaigns and content. On-Page SEO · Technical SEO · Link Building · SEO Content marketing .
Social media management
Managing your social media channels on your behalf. Ghostwriting, curating, designing and posting social content. Round-the-clock community management.
Copywriting
Crafting authentic, original messages for digital and print.
Email marketing
Designing, developing, managing & optimising email marketing campaigns.