World-Class Publication Design Services

Publication design specialists – ICLEI publication design

 At The Ethical Agency we specialise in publication design. From brochures to annual reports to impact reports, brochures and catalogues, when it comes to publication design, we are experts, having designed hundreds of high-end publications for some of the biggest names in South Africa and the World. Whether you’re an NGO, magazine publisher, a corporate entity, or an academic institution, we understand the importance of design in bringing your content to life and making a lasting impact on your audience. Let our publication design portfolio do the talking…

One of the hallmarks of our publication design approach is our human-centred design approach, humans connect with, and relate to humans, and the more we introduce authentic human imagery the more your audiences will connect with your content.

Another expertise we provide is our ability to create authentic communication publications that help to cut through the digital clutter and help audiences effortlessly engage with our work and your content without being aware of the design – the less the reader is aware of the “design”, the more we have achieved in delivering on our remit.

We approach every publication project with meticulous attention to detail and a deep understanding of our client’s objectives. From concept development to final delivery, our team of experienced designers collaborate closely with you to ensure that your publication looks beautiful and effectively communicates your message.

Our clients have a lot to say, but in an ever-changing world where competition for attention is high, less is more. Publications with too much copy and not enough visual interest can result in readers tuning out. Our publication designs are content-rich, including high volumes of images, photos, infographics, and illustrations, to make for a more engaging reading and viewing experience.

One of the value adds we provide with our publication design services is image sourcing and licensing – we have subscriptions to three professional photo stock libraries which we use to select highly impactful and evocative imagery to bring your publications to life. We do not charge for image licensing – the images used are free 😉

Publication design specialists – ICLEI publication design

I have worked with The Ethical Agency on several projects now and am blown away by their ability to reflect sustainability concerns in their designs and image selection. A great, deadline-driven team to work with.

Jennifer Stastny

Sustainable Development | Specialist researcher, writer and editor, Independent

NGO publication design services:

  • Publication design for NGOs
  • Publication design for charities

A selection of our annual report design clients

Our team has a proven track record of delivering exceptional annual report design services to a diverse clientele, including notable organisations and corporations such as The Presidency of South Africa, the National Business Initiative (NBI), the World Bank, GreenCape, The Centre for Environment Rights, and the Mail & Guardian.


Society of Publication Designers logo

Satisfied clients

Katharina Gihring
Katharina Gihring
Wonderful team to work with that goes out of their way to create a beautiful digital product.
Kia Kids-innovate-africa
Kia Kids-innovate-africa
We received an impecable service from Brett and the team. We received exactly what we've ordered at a really good price. As a rising social impact organisation, every penny spend without the exchange of value could paralise our mission. But, The Ethical Agency, even though they work with global organisations, they were flexible to support us and we are very happy with their service. Bret went above what the briefing required, by taking his time to call/ virtual meet with us to provide added support. The team live up-to their organisation's name and values. A big thanks to you Brett and the team. We hope to work with you guys again in the near future!
Christo van Schalkwyk
Christo van Schalkwyk
What an absolute pleasure working with the TEA team! Professional, friendly and always willing to help. Highly recommended.
Scott Peter Smith
Scott Peter Smith
We've worked a number of times with the Ethical Agency now and they have always delivered, on time, on brief and have been available for any tweaks. Lovely to work with
Just SA
Just SA
Fabulous, committed team! TEA are always willing to go the extra mile to do what is right.
Michelle Shields
Michelle Shields
I have really enjoyed working with The Ethical Agency. They have been professional and friendly and really helped elevate the brand identity of our new venture. Thank you to Brett and his star team.
Evariste Umba
Evariste Umba
Good feedback from the Switchboard and CEO
Joette Emerton
Joette Emerton
I've worked with The Ethical Agency for a few years now, the team is always friendly and helpful and they produce great work! They're always mindful of costs with us being a non-profit, which we really appreciate. All round a great design agency that I highly recommend!
Kira Erwin
Kira Erwin
The Ethical Agency recently designed and developed the Africa Zero-Waste Hub. They were very professional and responsive. I was really impressed by both the creativity and development skills. I would use them again in a heartbeat!

Publication Design – portfolio examples

World Bank Publication Design Cover
World Bank Publication Design Mockup 2
World Bank Publication Design Mockup 3
World Bank Publication Design MockUp 4
World Bank Publication Design Mockup 5
World Bank Publication Design Mockup 6
World Bank Publication Design Mockup 1
Plan International Publication Design Mockup 2
ICLEI Publication Design Mockup 1
ICLEI Publication Design Mockup 3
ICLEI Publication Design Mockup 2
ICLEI Publication Design Mockup 4
CER Impact Report – sustainable graphic design services
CER Impact Report – graphic design services
CER Impact Report – sustainable graphic design services
CER Impact Report – graphic designers

Contact us now for a free consultation


World-class publication design where each page is designed to effortlessly articulate the meaning and essence of the messaging.



You provide the copy, and we can review, edit, and rewrite it into a compelling narrative that will keep your readers on the edge of their seats.


A compelling and impactful cover is the most important aspect of publication design – we ensure your cover stands out from the crowd.


We are experienced in translating into many local South African languages as well as Portuguese, French, German and more…

Our publication design services include:

  • Publication Design conceptIncludes a design concept that beautifully articulates your project objectives and content – this includes client feedback and revisions
  • Publication Layout and design1 hour per page, includes covers and cover concept – some pages take more some take less
  • Icons, diagrams, minor illustrations, tables –  most publications require some form of diagrams – we charge 1 hour per diagram – some take more some take less
  • Photography management – sourcing new / managing existing images. Sourced images we provide free of charge
  • Client review changes – once the publication design is ready for review we share with you to add your feedback, using an efficient cloud based tool
  • Publication Exports (print & digital) – once approved we will export the publication in required formats, usually for print and digital
  • Project management & art direction – all our publication design fees include project mangement and art direction as standard


Publication design types:

  1. Annual report design
  2. Impact report design
  3. Brochure design
  4. Fact sheet design
  5. Newspaper supplement design
  6. Catalogue design
  7. Pamphlet design
  8. Magazine design
  9. Booklet design

Why use us?

Expertise: With years of experience in publication design, our team is well-equipped to handle projects of any size and complexity and deliver exceptional results every time.

Creativity: We pride ourselves on our creative approach to design. We constantly push boundaries and explore new ideas to create publications that stand out from the crowd.

Client-Centric Approach: We prioritize open communication and collaboration with our clients, ensuring their vision and objectives are reflected in the final product. Each publication design project includes a dedicated and experienced publication design project manager.

Location: Located in South Africa, our UTC time zone suits many global locations – we service a number of clients in the UK, Europe, South Africa and Africa. We are usually the same time zone as most European countries or an hour behind or ahead. South Africa is one hour ahead of the UK in British summer and two hours in British winter.

Ready to elevate your publication design?

Contact us today to discuss your project with one of our publication design specialists. Whether you’re looking to launch a new magazine, refresh your annual report, or create a stunning marketing brochure, we bring your vision to life.

Let’s Create Something Extraordinary…

I have really enjoyed working with The Ethical Agency. They have been professional and friendly and really helped elevate the brand identity of our new venture. Thank you to Brett and his star team.

Dr Michelle Shields

Communications Officer, University of Cape Town

Contact us now for a free consultation