Publication design specialists

At The Ethical Agency we specialise in publication design. From brochures to annual reports, to impact reports, newspaper supplements and fact sheets, when it comes to publication design, we are experts, having designed hundreds of high-end publications for some of the biggest names in South Africa and the World.

One of the hallmarks of our publication design approach is our ability to create authentic communication publications that help to cut through the digital clutter and help audiences effortlessly engage with our work and client’s content, without being aware of the design – the less the reader is aware of the “design”, the more we have achieved in delivering on our remit.

Our clients have a lot to say but in an ever changing world where competition for attention is high, less is more. Publications with too much copy and not enough visual interest can result in your readers tuning out. Our publication designs are content rich including high volumes of images, photos, infographics and illustrations to make for a more engaging reading and viewing experience.

One of the value adds we provide with our publication design services is image sourcing and licensing – we have subscriptions to three professional photo stock libraries which we use to select highly impactful and evocative imagery to bring your publications to life.

Our publication design services include:

• Design concept – Includes a design concept that beautifully articulates your project objectives and content – this includes client feedback and revisions
• Layout and design – 1 hour per page, includes covers and cover concept – some pages take more some take less
• Icons, diagrams, minor illustrations, tables –  most publications require some form of diagrams – we charge 1 hour per diagram – some take more some take less
• Photography management – sourcing new / managing existing images. Sourced images we provide free of charge
• Client review changes – once the publication design is ready for review we share with you to add your feedback, using an efficient cloud based tool
• Exports (print & digital) – once approved we will export the publication in required formats, usually for print and digital
• Project management & art direction – all our publication design fees include project mangement and art direction as standard

Publication Design types:

1. Annual Report Design
2. Impact Report Design
3. Brochure Design
4. Fact Sheet Design
5. Newspaper Supplement Design
6. Catalogue design
7. Pamphlet design
8. Magazine design
9. Booklet design