Publication Design Services 

At The Ethical Agency we specialise in publication design. From brochures to annual reports to impact reports, brochures and catalogues, when it comes to publication design, we are experts, having designed hundreds of high-end publications for some of the biggest names in South Africa and the World. Whether you’re an NGO, magazine publisher, a corporate entity, or an academic institution, we understand the importance of design in bringing your content to life and making a lasting impact on your audience. Let our publication design portfolio do the talking…

One of the hallmarks of our publication design approach is our human-centred design approach, humans connect with, and relate to humans, and the more we introduce authentic human imagery the more your audiences will connect with your content.

Another expertise we provide is our ability to create authentic communication publications that help to cut through the digital clutter and help audiences effortlessly engage with our work and client’s content without being aware of the design – the less the reader is aware of the “design”, the more we have achieved in delivering on our remit.

We approach every publication project with meticulous attention to detail and a deep understanding of our client’s objectives. From concept development to final delivery, our team of experienced designers collaborate closely with you to ensure that your publication looks beautiful and effectively communicates your message.

Our clients have a lot to say, but in an ever-changing world where competition for attention is high, less is more. Publications with too much copy and not enough visual interest can result in readers tuning out. Our publication designs are content-rich, including high volumes of images, photos, infographics, and illustrations, to make for a more engaging reading and viewing experience.

One of the value adds we provide with our publication design services is image sourcing and licensing – we have subscriptions to three professional photo stock libraries which we use to select highly impactful and evocative imagery to bring your publications to life.

Our publication design services include:

• Publication Design concept – Includes a design concept that beautifully articulates your project objectives and content – this includes client feedback and revisions
• Publication Layout and design – 1 hour per page, includes covers and cover concept – some pages take more some take less
• Icons, diagrams, minor illustrations, tables –  most publications require some form of diagrams – we charge 1 hour per diagram – some take more some take less
• Photography management – sourcing new / managing existing images. Sourced images we provide free of charge
• Client review changes – once the publication design is ready for review we share with you to add your feedback, using an efficient cloud based tool
• Publication Exports (print & digital) – once approved we will export the publication in required formats, usually for print and digital
• Project management & art direction – all our publication design fees include project mangement and art direction as standard

Publication design types:

1. Annual report design
2. Impact report design
3. Brochure design
4. Fact sheet design
5. Newspaper supplement design
6. Catalogue design
7. Pamphlet design
8. Magazine design
9. Booklet design