Delivering sustainable digital marketing services

We create synergised strategies that provide your brand consistent and authentic engagement designed for growth and maximum success.

We are the leading digital agency in South Africa for sustainable organisations, serving all of your digital marketing services needs. We help amplify your brand’s digital presence and awareness through compelling visual design and effective, data-driven marketing that helps grow your revenue and business. This is achieved by:


  • An initial and detailed assessment of your needs
  • Creative conceptualisation and implementation of strategic digital marketing campaigns
  • Continuous campaign measurement and implementation of insights for results driven improvements
  • Keeping up with the latest digital marketing trends for maximum relevance and engagement

Your full-service digital marketing agency

We help you implement a powerful digital marketing strategy by performing a comprehensive assessment of your business targets and goals, and managing the delivery of the recommended strategy with quantifiable results designed to improve ROI and KPIs.


Why work with us?

With our comprehensive suite of skillsets including website design, branding, graphic design, content creation and digital marketing, we are able to offer the full turnkey creative, digital marketing service. Our superpowers include:

  1. Implementing world class creative concepts and execution with fast turn around times
  2. Posessing decades of combined experience across multiple sectors and countries
  3. Being large enough to serve all of your needs but still small enough to deeply care about your work
  4. Operating as sustainably as we can as a business. We are South Africa’s leading digital marketing agency serving the environmental and sustainability sectors
  5. Communicating with full transparency in all of our dealings from budgets, to contracts to project management
  6. Dedication to help our clients grow and to provide tangible value at all times

View our full list of digital marketing services below.

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Digital marketing services

Digital marketing strategies

Cape Town & Johannesburg

Effective digital marketing campaigns require a powerful digital strategy. We can help you achieve this by performing a comprehensive assessment of your business targets, requirements and goals – formulating the best possible strategies to reach them.

Get in touch with us today to chat to one of our digital marketing experts and discover how we can best position your brand online for sustainable growth

Google Ads

Cape Town & Johannesburg

Many organisations have achieved tangible success with Google Ads, and we can help you achieve the same. We’ll help drive revenue by creating, managing, and optimising successful Google Ads campaigns that target relevant audiences who are seeking out your services or content.

With our expert Google Ads management services, you can expect to achieve the following benefits:

  • Increased revenue and sales: Our campaigns are designed to target potential users who are searching for products or services like yours, resulting in increased sales and revenue
  • New customers: By utilising Google’s vast network, we can help you reach new audiences and expand your user base
  • Lead generation: Our campaigns focus on generating leads for your organisation, who we can help convert into customers
  • Increased website traffic: By displaying your ads on relevant Google search pages and websites, we can drive more traffic to your website and increase your online visibility
  • Enhanced brand awareness: Our campaigns are designed to increase your brand’s visibility and reach, resulting in improved brand awareness

Get in touch with us today to help new audiences better find you on Google’s networks, attract more visitors, and boost your revenue.

Search engine optimisation (SEO)

Cape Town & Johannesburg

As SEO specialists, we use customer persona’s to design and implement a content strategy that drives high quality traffic to your website, bolsters domain authority in your industry and ranks your website higher on Google’s SERP for search terms related to your service or product. 

Keeping your website consistently updated with new, relevant and useful SEO optimised content is the most effective way to gain authority in your industry while generating quality leads through your website  – our top SEO services include: 

  • Keyword research: Understanding which keywords are most likely to produce the best results for you)
  • Competitor analysis: Analysing important keywords and topics your competitors rank for to boost your website SEO
  • Persona mapping: Using keyword search analytics to evaluate and create profiles of your ideal client or customer 
  • SEO content writing: Strategically written and structured website content
  • Link building: Building internal links within your sites and external links (from other websites to your website) 
  • Website optimisation: Implementing a variety of technical settings specific to SEO)

Get in touch with us today to find out we use SEO to generate higher quality leads and boost your revenue.

Social media marketing

Cape Town & Johannesburg

As a seasoned social media marketing agency, we understand that managing social media can be challenging for organisations with time constraints and heavy workloads – staying up-to-date with the latest trends and posting content consistently across popular channels can be challenging. 

That’s why we make it our top priority to harness the full power of social media marketing for your brand by creating engaging content that is released consistently – optimised to amplify brand awareness, drive traffic to your website, and improve customer engagement in line with the latest trends.

Our comprehensive social media marketing and management services include:

  • Content creation and ghostwriting: We develop engaging and relevant content that resonates with your target audience and reflects your brand’s voice.
  • Paid social media advertising: Our team creates and manages paid social media advertising campaigns that target your ideal customers, driving traffic to your website and increasing conversions.
  • Community management: We monitor and engage with your social media community, responding to comments and messages in a timely and professional manner.
  • Analytics and reporting: We provide regular reports and insights on your social media performance – including engagement, reach, and conversions – to help you make data-driven decisions.

Get in touch with us today to see how our expert social media consultants grow your online presence, drive more traffic to your website, and take the hassle out of social media management.

Email marketing

Cape Town & Johannesburg

As email marketing specialists, we use a variety of tactics to ensure that your email campaigns are effective, whether you’re looking to generate leads, increase sales, build brand awareness, or establish long term partnerships. 

We use a variety of strategies to ensure that your email campaigns are effective. Our email marketing services include: 

  • Designing personalised email campaigns 
  • Database segmentation 
  • Cold outreach and prospecting  
  • List building (we help you build and grow your contact database through lead magnet marketing)
  • Newsletter creation 
  • Reporting and analytics (you’ll have access to valuable insights on open rates, click-through rates, and conversions) 

Get in touch today to learn more about our email marketing services and how we can help you maximise the potential of email marketing for your organisation.

Analytics & reporting

Cape Town & Johannesburg

At every stage of digital marketing, we always ask ourselves: “are we actually moving the needle?”. As a data-centric digital agency, we believe that reporting and analytics infrastructure is essential in answering this important question. 

That is why we connect all your online assets to a single reporting framework, giving you complete transparency on what’s working and what’s not. Using reporting software, our data specialists identify the key performance indicators (KPIs) that matter most to your organisation. 

We then use this valuable data to consistently make effective, growth-focussed decisions for your brand. Our reporting and analytics services include: 

  • Google Analytics: Our team uses Google Analytics to track and measure the effectiveness of your website and online campaigns. By analysing user behaviour and engagement, we can gain valuable insights into campaign effectiveness and where we can optimise for improved results
  • Social media analytics: We use social media analytics to measure the impact of your social media marketing efforts. By analysing engagement, reach, and other metrics, we can optimise your social media strategy and improve your overall performance. 
  • Heat mapping: Our heat mapping service uses advanced analytics tools to track user behavior on your website. By identifying which areas of your website receives the most attention, we can optimise your site’s layout and design for maximum impact.
  • A/B testing: Our A/B testing service allows us to test different versions of your website or landing pages to establish which perform best. By using data to make informed decisions, we can continuously improve your conversion rates and overall performance.
  • Conversion rate optimisation: Our conversion rate optimisation service helps you convert more visitors by optimising your website for conversions. By analyzing user behavior and making data-driven changes, we can improve your wesite’s conversion rates and help you achieve your business goals.

Let us help you make sense from the noise – get in touch today to learn more about how we can help you make data-driven decisions for your marketing efforts.

"Looking at the world through a sustainability lens not only helps us 'future proof' our supply chain, it also fuels innovation and drives brand growth."

A selection of digital marketing campaign statistics


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Average page view
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Average page reach
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A selection of our digital marketing clients

Satisfied clients

Joette Emerton
Joette Emerton
I've worked with The Ethical Agency for a few years now, the team is always friendly and helpful and they produce great work! They're always mindful of costs with us being a non-profit, which we really appreciate. All round a great design agency that I highly recommend!
Kira Erwin
Kira Erwin
The Ethical Agency recently designed and developed the Africa Zero-Waste Hub. They were very professional and responsive. I was really impressed by both the creativity and development skills. I would use them again in a heartbeat!
Liam Murphy
Liam Murphy
Working with The Ethical Agency has been easy, effective and has delivered the desired results. They became a part of our team and delivered across a range of project needs, equipping us with a brand and site that allows us to more effectively achieve our mission. All this while reflecting the same values of sustainability and respect for people and the planet that are at the core of what motivates us at Vittoria Technology.
We have been a client of The Ethical Agency since they started 2018. They devloped our branding, logo and website. Their service has always been exceptional with great attention to detail and personal care. Being activists and film makers our content is very important to us and we feel comfortable knowing it is in good hands. We would highly recommend them to anyone especially if you looking for an agency to help you grow your business and have a professional experience.
Matthew Rosmarin
Matthew Rosmarin
I have worked with TEA on various projects and they are an incredible agency to work with! Super creative, fast turn around times and all round smart, dedicated and highly professional team.
Giulia Salvaterra
Giulia Salvaterra
It has been an absolute pleasure working with The Ethical Agency to develop a brand identity and website for the Urban Food Systems (UFS) Coalition. The team at the Agency was extremely responsive, professional and accommodating to our needs and shifting timelines, all while delivering a very good product that is both functional, effective and captures the essence of the Coalition. We also appreciate that The Ethical Agency goes beyond providing great service - CSR and ethical standards are part of their DNA, and they are well versed in translating this into tangible outcomes and deliverables. We’d be happy to work with them again!
Nadia Scheffer
Nadia Scheffer
Working with Brett and his team has been a big pleasure. They took on a challenge of creating an amazing logo and packaging for an unusual business concept. Can't wait to further expand my brand identity with their help!
Jennifer Stastny
Jennifer Stastny
I have worked with The Ethical Agency on several projects now and am blown away by their ability to reflect sustainability concerns in their designs and image selection. A great, deadline-driven team to work with.
Lerato Letebele
Lerato Letebele
True to their brand, their work ethic and professionalism is what will keep me coming back. As a Head of Communications at the Centre for Environmental Rights, the Ethical Agency has come through for me on various projects we've worked on together. Not only do they always bring the passion and support for the project, but they always bring their A-Game when it comes to creativity. Highly recommended!
Greg Viljoen (Bigger Than Me)
Greg Viljoen (Bigger Than Me)
We have worked with Ethical Agency for a number of years as strategic partners and its great to work with a team that aligns with our values of trying to create social change through purpose led strategies and business practices. Highly recommended
The Ethical Agency – digital marketing agency id=

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