Privacy Policy

The Ethical Agency (Pty) Ltd has a strong commitment to providing excellent service to all of our clients and visitors of this Website, including respecting concerns about privacy. The Ethical Agency (Pty) Ltd will explicitly ask when we need information that personally identifies you or allows us to contact you (“personal information”). Generally this information is requested when making when requesting a particular service, through one of the Website forms. You agree to provide accurate and current information, and not to impersonate or misrepresent any person or entity or falsely state or otherwise misrepresent your affiliation with anyone or anything.

The purposes for which The Ethical Agency (Pty) Ltd will use your personal information are as follows: to transact with you via the website or email regarding reservations, to provide services to you via our Website; to inform you of new features, services, special offers and products (provided you have consented to receiving such marketing material); to enable us to process, validate and verify requests for services and for the purposes for which you specifically provided the information; to improve your experience on our website.

The Ethical Agency (Pty) Ltd shall be entitled to disclose personal information if required to do so (a) to comply with applicable law or with legal process served on The Ethical Agency (Pty) Ltd; (b) to protect and defend the rights or property of The Ethical Agency (Pty) Ltd, and (c) for the purposes of distributing same to various employees and/or third parties who assist The Ethical Agency (Pty) Ltd in providing services to you and thus need to know your personal information in order to render a proper and efficient service to you. We will ensure that all such employees and/or third party service providers having access to your personal information are bound by appropriate and legally binding confidentiality and non-use obligations in relation to your personal information.

You are aware that information and data is automatically collected through the standard operation of the Internet servers and through the use of “cookies.” “Cookies” are small text files a website can use to recognise repeat users, facilitate the user’s on-going access to and use of the website and allow a website to track usage behaviour and compile aggregate data that will allow content improvements and targeted advertising. Cookies are not programs that come onto your system and damage files. Generally, cookies work by assigning a unique number to you that has no meaning outside the assigning site. If you do not want information collected through the use of cookies, there is a simple procedure in most browsers that allows you to deny or accept the cookie feature; however, you should note that cookies may be necessary to provide you with certain features (e.g., customised delivery of information) available on our Website. You may also clear cookies in your browser at any time.

Usage Data
Usage Data is collected automatically when using this Website through services like Google Analytics. This data is collected for internal analysis purposes only (and not shared with 3rd parties.) Usage Data may include information such as Your Device’s Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data. When You access this Website by or through a mobile device, We may collect certain information automatically, including, but not limited to, the type of mobile device You use, Your mobile device unique ID, the IP address of Your mobile device, Your mobile operating system, the type of mobile Internet browser You use, unique device identifiers and other diagnostic data. We may also collect information that Your browser sends whenever You visit this Website or when You access the Service by or through a mobile device.

Web Beacons
Certain sections of this Website and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of a certain section and verifying system and server integrity).

WHILST THE ETHICAL AGENCY (PTY) LTD IS OF INTENT TO TAKE REASONABLE MEASURES TO KEEP PERSONAL INFORMATION ABOUT YOU CONFIDENTIAL, IT SHALL HOWEVER NOT BE LIABLE FOR ANY LOSS OR DAMAGE, HOWSOEVER ARISING, SUFFERED AS A RESULT OF THE DISCLOSURE OF SUCH INFORMATION.

The Ethical Agency (Pty) Ltd will:

  • Treat your personal information as strictly confidential;
  • Take appropriate technical and organisational measures to ensure that your personal information is kept secure and is protected against unauthorised or unlawful processing, accidental loss, destruction or damage, alteration, disclosure or access;
  • Promptly notify you if we become aware of any unauthorised use, disclosure or processing of your personal information;
  • Provide you with reasonable evidence of our compliance with our obligations under this policy on reasonable request; and
  • Upon your request, promptly return or destroy any and all of your personal information in our possession or control.

We will not retain your personal information longer than the period for which it was originally needed, unless we are required by law to do so, or you consent to us retaining such information for a longer period.