Client & Project

SeaTree Emporium


Food & FMCG


Branding & graphic design

Client website

Working with Brett and his team has been a big pleasure. They took on a challenge of creating an amazing logo and packaging for an unusual business concept. Can’t wait to further expand my brand identity with their help!

Nadia Scheffer

Founder, SeaTree Emporium

SeaTree Emporium – brand name, logo & packaging

The Ethical Agency was approached in 2022 to help with a rebrand of a seaweed range of food products which led to helping devise the name for the brand, the design of the new logo as well as the design of their product packaging.

Currently the company is developing a wide range of products using sea lettuce (Ulva Capensis) and nori (Porphyra Capensis). Their current on shelf products include: a seaweed Pesto and a Mayonnaise, along with Crackers and other products in development. SeaTree Emporium have secured a deal with SPAR so look out for them on the shelves in Cape Town soon! You can also visit their retail store in Observatory or keep an eye on their website for deli distributors.

SeaTree Emporium logo
SeaTree Emporium logo stamp
SeaTree Emporium logo stamp horizontal
SeaTree Emporium packaging mockup

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