Client & Project
SeaTree Emporium
Industry
Food & FMCG
Services
Client website
Working with Brett and his team has been a big pleasure. They took on a challenge of creating an amazing logo and packaging for an unusual business concept. Can’t wait to further expand my brand identity with their help!
SeaTree Emporium – brand name, logo & packaging
The Ethical Agency was approached in 2022 to help with a rebrand of a seaweed range of food products which led to helping devise the name for the brand, the design of the new logo as well as the design of their product packaging.
Currently the company is developing a wide range of products using sea lettuce (Ulva Capensis) and nori (Porphyra Capensis). Their current on shelf products include: a seaweed Pesto and a Mayonnaise, along with Crackers and other products in development. SeaTree Emporium have secured a deal with SPAR so look out for them on the shelves in Cape Town soon! You can also visit their retail store in Observatory or keep an eye on their website for deli distributors.
BRAND NAME CONCEPTUALISATION & LOGO
PACKAGING DESIGN
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