Premium, affordable and sustainable e-commerce websites

The Ethical Agency’s key differentiator is that we invest the necessary time to fully understand your business, goals and objectives to ensure our joint long-term success. Our e-commerce website solutions are 100% tailored and customised to your needs.

Building long-term relationships by offering small business premium, professional, affordable & sustainable e-commerce solutions & services.

Whether your business operates in Cape Town, Johannesburg, PE, Durban, or anywhere in South Africa – we have you covered.

What is sustainable web design?

Sustainable web design is an approach to designing web services that puts people and planet first. It delivers digital products and services that respect the principles of the Sustainable Web Manifesto: clean, efficient, open, honest, regenerative, and resilient. In addition, we host your website (and sometimes emails) on servers powered by renewable energy (green hosting) and power our entire business on renewable energy. 

Our 13 point checklist for a successful e-commerce website build:

  • Website design and architecture
  • Security
  • Responsive/mobile-friendly website design
  • Rich, considered content
  • Search and search results
  • Categories & products
  • Search engine optimisation SEO
  • Shopping cart
  • Checkout process
  • Forms
  • Legal requirements
  • Customer retention
  • Google analytics and other services

By following our 13 point plan (based on many years of experience), we will have your e-commerce website performing at optimum levels, helping you to do what you do best – sell product!

A typical e-commerce website workflow and user journey.

Customised B2B & B2C solutions

Whether your business is B2B or B2C, The Ethical Agency has solutions to meet your needs. Our talented team can design and implement a custom e-commerce website for your business. Our e-commerce platform can be customised to help your e-commerce business thrive. To learn more about how The Ethical Agency can help your B2B or B2C e-commerce business, contact us today!

A tailored solution to your needs

Enjoy one of the fastest-growing industries in the world by leveraging sales online. We’ll help you build a tailored, scalable, secure platform that will guide your buyer through a seamless purchasing process.

Innovative & creative

We are a team of professional software developers, business analysts, and designers, based in Cape Town and Johannesburg. We’ll drive the delivery of your e-commerce platform forward by offering intuitive e-commerce solutions to meet current global trends.

Standard and complex e-commerce solutions

Tailored e-commerce website packages to suit all your needs
We will consult with you to find the best digital solution based on your specific requirements. With our own ethos of providing green and sustainable website design & development solutions, we love to forge long lasting and prosperous relationships with all our clients.

E-commerce website case study



The Ethical Agency helped streamline The Environmental Law Association of South Africa’s memberships by creating a website e-commerce solution. Coupled with a membership solution, the website helps to reduce administration time by allowing members to sign up online. In addition the recurring payments option means that members only need to sign-up and pay once.

Tortilla Modern Mexican


The Ethical Agency helped this upmarket take-away joint join the e-commerce club by first helping to take donations (redeemable for food in future) during Covid, as well as to create their first online store to sell their delicious food to collect from a number of their stores. In addition, customers can also order from delivery options like Mr. Delivery and Uber Eats.

“Ecommerce isn’t the cherry on the cake, it’s the new cake”

Jean Paul Ago CEO L’Oreal

E-commerce website design and development

Cape Town, South Africa

  1. Infrastructure
    Our team will advise you on the platform infrastructure and server requirements. We’ll make sure you know how to optimise costs and scale in an optimal & sustainable way.
  2. Technology choice
    We’ll act as your CTO (chief technical officer!) to help you choose the most suitable platform for your needs (this will always be WooCommerce of course!). Start your digital journey smoothly and swiftly.
  3. Order management
    Track your inventory levels, orders, sales and deliveries with ease. You can also handle documents and issue invoices in one place.
  4. Payments
    We’ll help you integrate with any payment platform: PayFast, PayU, SID, Yoco, PayGate and new online payment technologies like SnapScan and Bitcoin to provide an intuitive and secure checkout experience.
  5. Customer care
    The after-sales stage is the cherry on top of your ecommerce platform. Take care of claims and returns and have all the necessary feedback channels. Customer service features like WhatsApp business integration, Facebook Messenger or an online chat service to make sure your customers are well looked after and continue to enjoy a great shopping experience
  6. Maintenance
    We are not a ‘hit and run’ outfit. We will continue to provide support and maintenance for all your digital needs and will keep you informed on the latest technologies and give you ideas on how to grow the business online.

Satisfied client testimonials

The Ethical Agency
Based on 13 reviews
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Marc Sherratt
Marc Sherratt
Brett is a highly detailed and reliable professional that helped us achieve a well crafted website for our architectural firm. I strongly recommend him.
Scott Rogers
Scott Rogers
I've worked with Brett and his team for over a year and their customer service is excellent. They deal with queries and changes swiftly and are extremely easy and enjoyable to do business with. Thanks Ethical Branding.
Robert Worthington
Robert Worthington
Brett helped us develop a set of new icons for our software platform. Was great working with him and very happy with the results.
Melanie Esterhuizen
Melanie Esterhuizen
Brett is very reliable and great at what he does - I'd highly recommend him.
Nina Sierra Rubia
Nina Sierra Rubia
Great mission, great prices, great work!
Trenton Birch
Trenton Birch
Great company, always deliver and care about what they do and our planet
Richard Mills
Richard Mills
We have worked with Brett on a number of projects in the last 5 years the most notable our website www.streettalktv.com. He is always very responsive, brings great fresh new ideas with a sense of humour. He strives for excellence and professionalism in all that he does. We continue to have a great... working relationship.read more
Bianca Kaiser
Bianca Kaiser
I have been working with Brett for years on various projects and would 100% recommend him. He is super reliable, always goes the extra mile and works at lightening speed when the pressure is on.
Noel Da Costa
Noel Da Costa
Brett and I have been working together for years. Unfailingly reliable and always willing to go the extra mile with a smile. I'm a big fan of Ethical Branding. 📢
Lee-Roy Davids
Lee-Roy Davids
Their work ethic is like none other! Professional and turn around time is out of this world!
Lungi Mthethwa
Lungi Mthethwa
I have been working with Brett since last year and I must say that I am super impressed with his creativity and services. He is always on the ball, works ahead of time and loves to brainstorm new concepts. Ethical Branding is amazing and I would definitely recommend it to anyone!
Elmari Dell
Elmari Dell
Ethical Branding managed to define exactly what we wanted as the brief was influenced by a number of people. Proposals were presented in no time and we appreciated the clear professional guidance and enthusiasm with which Brett handled us. Our first steps were cautious, but it was easy to let go... and rely on his amazing creativity and experience. We also tested his patience to the limit.read more
Mark Patrick Bland
Mark Patrick Bland
These guys turned around my CI (Corporate Identity) and website in no time at all, delivered exactly on brief, went above and beyond and just understood what I was wanting from the get go. Love what you guys did for our TASTE Walking Tours - thank you!
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