Our digital marketing services

Partner with the leading digital marketing agency in South Africa for impact-driven and sustainable organisations.

Laptop mockup – GreenCape Website

Here’s how we grow your revenue and business.

⬇️ We understand your goals (Orientation & Discovery)

We start by getting to know your business and what you want to achieve.

⬇️ We craft a winning strategy

Based on your goals, we develop a personalised digital marketing plan.

⬇️ We bring your strategy to life

We get creative and execute your marketing plan across different channels.

⬇️ We track & optimise for success

We constantly monitor your campaigns and make real-time adjustments for enhanced results.

The Ethical Agency Cape Town team

The Ethical Agency has a national footprint in South Africa. Our Cape Town team [pictured].

Elevate your brand & drive growth today

Explore our definitive list of digital marketing services.

Branding & brand strategy

Brand conceptualisation, brand guidelines, strategies, logo design & stationery.

Digital marketing strategies

Developing tailored, omni-channel marketing blueprints to guide all interventions.

Graphic design for print

Posters, flyers, publication design, annual report design, packaging, presentations, infographics and illustrations.

Website design and development

WordPress website design, web development, maintenance and hosting.

Video marketing

Creating, editing & co-ordinating video ad creatives, long & short-form social media, explainer videos, User-Generated Content (UGC), video testimonials & thought leadership. Tiktok · Youtube · Linkedin

Pay-per-click advertising

Reach the right people, right now. We create and maintain your Google ads and social media paid media campaigns.

Graphic design for digital

Social media banners, assets, ad creatives, headers, Google display ads, digital campaigns & presentations. Facebook · LinkedIn · Instagram · Twitter · Google

Search engine optimisation (SEO)

Researching, strategizing and implementing SEO campaigns and content. On-Page SEO · Technical SEO · Link Building · SEO Content marketing .

Social media management

Managing your social media channels on your behalf. Ghostwriting, curating, designing and posting social content. Round-the-clock community management.


Crafting authentic, original messages for digital and print.

Email marketing

Designing, developing, managing & optimising email marketing campaigns.

Our digital marketing services are your online growth engine

Generate more brand awareness, attract leads, and convert them into loyal customers.

Why work with us?

With our comprehensive skill-suite, we are able to offer turnkey digital marketing service excellence. 

Our superpowers include:

➡️ Ideating & executing world-class creative concepts, fast

➡️ Combining decades of experience across multiple verticals and countries, at scale

➡️ Serving all of your needs, while deeply caring about your work

➡️ Operating as sustainably as we can as a business

➡️ Communicating with full transparency in all of our dealings — from budgets, and contracts to project management and deliverables.

A selection of our clients

Selected social media campaign graphics

AIF Instagram post mockup-website
The Ethical Agency Eco-Logic Awards – Rebrand
World Bank Plastics Instagram post mockup

A selection of digital marketing campaign statistics


Average increase in
followers on LinkedIn


Average page view
increase on LinkedIn


Average page reach
increase on Facebook

Contact us now for a free consultation

Our digital marketing services

Digital Marketing

Digital marketing services – digital marketing strategies & campaigns: social media, SEO, Google Ads, PPC/Paid media, content creation, influencer marketing, video marketing.

Brand Strategy

World-class branding and graphic design services for both digital and print. Specialising in brand development, stationery, publication design, social media, digital and website design.

Website Development

Experienced WordPress website design and development, website maintenance and renewable energy powered hosting. Ensuring security and stability of your robust website at all times.

Digital marketing services FAQs

We understand digital marketing can feel overwhelming.  That’s why we take a transparent and client-centred approach.  Our team of experts will guide you through every step of the process, from initial consultation to ongoing campaign management. We believe in clear communication and keeping things above-board, so you can focus on running your business while we handle the digital marketing complexities.

How much do your digital marketing services cost?

There’s no one-size-fits-all answer because our services are customised to your specific needs and goals. However, we offer a range of service packages and can tailor a solution that fits your budget. During a free 30 minute consultation, we’ll discuss your goals and develop a proposal outlining the services included and the associated cost.

Do you offer any pay-as-you-go options?
Yes,  we offer some services on a pay-as-you-go basis. This allows you to have greater control over your budget and only pay for specific outcomes.
How long will it take to see results?
The timeframe for seeing results can vary depending on several factors, including:

  • Your industry and target audience
  • The specific goals of your campaign (e.g., brand awareness vs. lead generation)
  • The level of competition in your market

However, in our experience, you can expect to see some initial results within a few weeks or months for some strategies like social media marketing.  More complex strategies like SEO can take longer, typically 6-12 months, to see significant organic traffic growth.

We’ll work with you to set realistic expectations and track your progress towards your goals throughout the campaign.

How often will I receive updates on my campaign performance?
We believe in transparency and communication. You’ll receive regular reports (usually weekly or monthly) that detail your campaign’s performance and progress towards your goals.  We also schedule regular meetings to discuss the results and make any necessary adjustments to your strategy.
What is the process for working with The Ethical Agency?

Here’s a general overview of our process:

  1. Free Consultation: We’ll discuss your business goals, target audience, and current marketing efforts.
  2. Campaign Strategy Development: Based on our consultation, we develop a customised digital marketing strategy tailored to your needs.
  3. Implementation: We’ll start implementing your campaign, which may include tasks like website optimisation, content creation, social media management, or launching advertising campaigns.
  4. Reporting & Optimization: We’ll provide regular reports on the performance of your campaign and make adjustments as needed to optimise results.
  5. Ongoing Support: We’re committed to your success and offer ongoing support throughout your campaign.

We understand you might have specific questions about the process for a particular service.  Feel free to contact us for a free consultation to discuss your needs in more detail.